After the launch of •ES•Collection in 2006, in 2009, the brand name Addicted was invented to cater to a different niche in the market. The owners of the family business decided to launch Addicted, making it a brand more open to the mainstream.

With the start of this brand, Addicted really took off, every year doubling in popularity.

The strength here too is, that the brand is created and made in Barcelona, using the best European textiles, but made differently.

This brand was made more daring, more sexy, more wild and thus became not only a brand for a generally younger age group, but subsequently also a brand that entered the party world with pride!

But all still created and made in Barcelona, of a high quality and before each item is shipped out, it’s checked by the quality control department.

As a consequence of the success of Addicted, AD Fetish was born, its twin brand dedicated exclusively to fetish fashion. With a spicy and sexy style, AD Fetish has been welcomed by the community with open arms and today is a reference brand in fetish fashion and articles.